National Association of REALTORS® Home Buyer Surveys show that 92% of all buyers begin their search for their next home on the Internet. So having your own real estate website is a "must" if you are to be found by to today's buyers. It is also one of the least expensive forms of marketing in any agent's advertising budget. Where else can you promote yourself to "The World" for so little money? Your next buyer client could be from your own town or just might be coming in from across the country!
Designing custom real estate websites for REALTORS® is our forte - whether for an individual agent, a real estate team, or a brokerage firm! Over the years, we have developed a real estate web site system that works, while ensuring each custom site has high visual impact including an IDX Property Search that all of your real estate visitors look for, while also being timeless, persuasive, as well as "search engine friendly" to help get you found in the major search engines. We work to give you a website you will be proud to send clients to.
How did real estate site design become what we do best? Win Singleton, Summit Web's President, has been a licensed Virginia real estate broker now for more than 36 years, spending years not only listing and selling properties himself, but assisting other agents in promoting themselves either as their Sales Manager or Assistant Manager. In 1995, Win built his first website, and in 1996, he began devoting his time to designing websites for numerous individual agents, realty companies, and other businesses across the country.
Having designed hundreds of custom web sites, Win also has been teaching for years Web Marketing & Technology courses for Virginia Continuing Education credit to the 10,000+ members at the Northern Virginia Association of REALTORS®. So his knowledge and understanding of the real estate business as well as Internet marketing is one of the major strengths that Summit Web brings to you that many other web designers and real estate template companies just can't!
We also make it easy for you! We just need about 9 paragraphs or so of text and 1 or 2 great photos of yourself and you are finished! While you are providing us those, we are busy designing your site. This allows you to do what you do best - go list or sell a home today! Your job is not to become a "webmaster". That's ours!
Its really no different then surrounding youself with other experts in their fields - a good mortgage loan officer, home inspector, title company or settlement firm - who all work to make your real estate business a success. We join your "team" to become your internet marketing consultants.
But we don't stop there. We don't merely create your website and then move on to the next project while leaving previous client sites behind. We create sites and then we update them, fine-tune them, test them for potential performance problems in virtually all modern web browsers to make it accessible to all of your visitors, and continually tweak their design, layout, and content. Our job is to get you new business!
In other words, in the real world, we don't write HTML code that we have no intention of revisiting. We write code using the most reliable, maintainable, and effective methods available, with every intention of returning to work on that code to make any necessary improvements and alterations.
"How much does a new home cost?" As you know, it all depends on the house! In the same way, how much your new real estate website will cost will depend on what you want it to do, what you want it to look like, and what content will be inside! We have been doing this long enough to know that each client has different needs and wants, yet each site should create a dramatic visual statement with quality text, graphics, and the content real estate buyers and sellers really want. At the same time, we are creating a web design for you that reflects your personality or business image that should be search engine friendly as well.
As you can see, the list can go on and on...
All of these questions will be discussed at our initial consultation with you, be it in person or over the telephone. After that consultation, we will be happy to give you a firm design price accompanied by our written design and hosting agreements.
We understand individual real estate agents, broker owners, and real estate firms all must pay attention to their marketing expenses. We're no different. Yet we also know that the brokerage fee from just 1 real estate sale in most markets around the country will usually cover your entire design fee. But that doesn't change the fact that you need to pay for our services up front! So to keep your initial expense down and make it more affordable, that's why we split our website design agreement fee into smaller payments, spread out across the process in 3 stages:
Since each site is "custom" built, we can usually design your new site in as little as 2-3 weeks. However, to ensure your website project is finished on time, we have to rely on you, our client, to give us design feedback as well as providing the items that we need from you - specific page copy, any personal photography, company or personal logos, technical information such as domain information, etc. Working together, we can make it happen!
Need more information on Summit Web's real estate web design or other marketing services? Just call or us today.